Purchase criteria for a specific luxury item in the U.S. 2018

The displayed data on the main factors influencing luxury item purchase shows the results of a Statista survey conducted in the United States in 2018. Some 72 percent of respondents stated that they chose to purchase luxury products based on quality.
The Survey Data Table for the Statista survey Luxury in the United States 2018 contains the complete tables for the survey including various column headings.

Based on which aspects do you decide on a specific personal luxury item?

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Number of respondents

900 respondents

Age group

18 years and older

Special properties

American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years

Supplementary notes

Multiple answers were possible.

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